Hong Kong Quality Function Deployment Association


About Us

Our Presidents

ISO 16355

Akao QFD Workshops

Akao QFD Seminars

QFD Seminars

QFD Talks - Enterprises

QFD Talks - Institutions & Professional Bodies

Guest Speaking at Enterprise Events

Visits of & Meeting with QM & QFD People

Networking Activities

Published Articles in Industrial Magazines

Hong Kong QFD Symposia

Asia QFD and Innovation Symposia

International QFD Symposia

Recipients of Akao Prize

Important Milestones of QFD (1966 - 2000)

Important Milestones of QFD (2001 - present)

QFD Club

Sad News of Prof. Yoji Akao's Passing

Contact Us


Established Since 2009



Founder President

Catherine Y. P. Chan Ph.D.

Certified QFD Black Belt®

2019 Akao Prize® Recipient

Secretary General of Asia QFD Association

Member of International Council for QFD




Honorary President


Late Prof. Yoji Akao Ph.D.

Founder of QFD

1978 Deming Prize

Individual Prize Winner  



Honorary President


Mr. Glenn Mazur

QFD Red Belt®

1998 Akao Prize® Recipient

Executive Director, QFD Institute, USA


Quality Function Deployment (QFD)

QFD originates in Japan. It is a logical approach and a practical method for doing quality planning as well as product and service improvement and development. Firmly adhered to customer orientation, QFD systematically analyzes and translates customers’ needs into a series of plans for different aspects at different levels. The whole process emphasizes teamwork and encourages team members to innovate. QFD starts its application in manufacturing industries, such as automotive and electronics, and, eventually spreads to servicing industries, including information technology, airline, building, hospital, hotel, insurance, banking and education. Besides many world-renowned enterprises have successfully employed QFD in increasing competitiveness, governmental departments and public organizations also increasingly use it to manage their service quality. With more than 50 years’ research and development, QFD has been commonly applied in Japan, South East Asia, Europe and the USA. More than these, enterprises in the Mainland China have already started to use QFD in many quality-related areas.


Our Mission

We dedicate to supporting the worldwide development and sustaining QFD.


Our Work

1. Promote QFD

2. Provide guidance for field applications with QFD

3. Offer advice on doing QFD research

4. Participate in building QFD global network


Our Tasks

1. Introduce QFD to individual corporates & various industries

2. Organize QFD learning & sharing activities

3. Conduct QFD lectures & workshops

4. Support local & global QFD events



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