QFD originates in Japan. It is a logical approach and a practical method for doing quality planning as well as product and service improvement and development. Firmly adhered to customer orientation, QFD systematically analyzes and translates customers’ needs into a series of plans for different aspects at different levels. The whole process emphasizes teamwork and encourages team members to innovate. QFD starts its application in manufacturing industries, such as automotive and electronics, and, eventually spreads to servicing industries, including information technology, airline, building, hospital, hotel, insurance, banking and education. Besides many world-renowned enterprises have successfully employed QFD in increasing competitiveness, governmental departments and public organizations also increasingly use it to manage their service quality. With more than 50 years’ research and development, QFD has been commonly applied in Japan, South East Asia, Europe and the USA. More than these, enterprises in the Mainland China have already started to use QFD in many quality-related areas.
We dedicate to supporting the worldwide development and sustaining QFD.
1. Promote QFD
2. Provide guidance for field applications with QFD
3. Offer advice on doing QFD research
4. Participate in building QFD global network
1. Introduce QFD to individual corporates & various industries