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QFD Seminar for ASQ Shanghai LMC

Reference: E071
Date: 19th January 2013
Venue: ASQ Shanghai, China


Catherine visited Shanghai in mid January of 2013. One of her activities in this Shanghai trip was to conduct a QFD Seminar to the members of ASQ Shanghai LMC in the afternoon of 19th January. Mr. Fred Zhang, General Manager of ASQ China, warmly welcomed Catherine. Before the seminar, Fred took Catherine to taste some famous Shanghai dishes, including xiaolongbao, braised pork belly, and the very delicious hairy crab congee. Fred was a top management executive of an aircraft company before joining ASQ China. He is not only an expert in the domain of quality but also possesses considerable experience with running international business. In view of the fast expanding but increasingly competitive market of China, Fred and Catherine both agree that quality is important to enterprises for achieving business success. They are glad to seek collaboration opportunities for supporting enterprises in China on developing their businesses and meeting the new challenges of the market.


Fred Zhang of ASQ China took Catherine to taste Shanghai dishes


Noted from Fred that people in China learn QFD primarily from books. Besides some concepts could not be properly got hold of, sometimes the cases that shared are quite difficult for beginners. In view of this, Catherine therefore gave a brief introduction of QFD at the seminar, focusing on explaining the original aim of QFD when it was introduced in Japan in the mid-1960s as well as the meanings and the two kinds of deployment of QFD. She would like to provide the attendees with a background knowledge of QFD so that they could know how to search materials to learn further.


Dr. Catherine Y. P. Chan introduced QFD to Members of ASQ Shanghai LMC in 2013



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