Catherine was invited as a guest speaker of the first management seminar of Maxhill International Development Ltd. The seminar was held at U Hotel of Shenzhen on 17-18/11/2012. Maxhill has run a production plant in Zhuhai for many years and she is now putting much effort on developing her own ladies' intimate wear label called "Lasperry" for the Mainland's market. With the aim of introducing QFD to Maxhill, Catherine talked about "Using Scene Deployment to Explore Customers' Needs" at the seminar. After listening to Catherine's talk, the participants were divided into groups to do an exercise on practicing scene deployment. The sales and the product design team members found scene deployment very useful. They were very happy having the chance of knowing this simple and practical method. After the seminar, Catherine visited Lasperry's design house and her flagship shop.