A QFD talk on "Voice of the customer: Foundation of Product Development" was conducted at Department of Fashion & Image Design, Hong Kong Design Institute (HKDI). The audience of the talk was the 2nd-year and 3rd-year full-time students of various higher diploma courses of the department, including Fashion Design & Development, Fashion Design & Product Development, Fashion Design, and, Fashion Merchandising. The students first listened a lecture and then did a group exercise on practicing how to intrepret the voice of the customer. Many of them fed back that they enjoyed the talk very much. After the talk, Catherine was invited to visit the library and the teaching facilities of HKDI as well as some award-winning design exhibitions of the students.